Cera is a UK-based startup that connects elderly customers with professional in-home caregivers. I worked with them freelance to redesign their website and improve customer conversion.
The landing page is critical for any business to convert users, so most of my time was spent working with Cera to improve their home page's clarity. The challenge was making it appealing to both customers and potential caregivers for Cera to hire.
On other info pages, it was important to compare Cera to similar competitors as well as nursing home options.
Analytics found that there was a lot of mobile traffic, but nearly all signups were happening on desktop. For the redesign, I made ease of mobile signup a priority.