Product Designer
cera-cover.png

Cera

Cera is a UK-based startup that connects elderly customers with professional in-home caregivers. I worked with them freelance to redesign their website and improve customer conversion.

Cera

Cera is a UK-based startup that connects elderly customers with professional in-home caregivers. I worked with them freelance to redesign their website and improve customer conversion.

 
cera-logo.png
 

The landing page is critical for any business to convert users, so most of my time was spent working with Cera to improve their home page's clarity. The challenge was making it appealing to both customers and potential caregivers for Cera to hire.

 
cera-home-cs.png
cera-compare.png

On other info pages, it was important to compare Cera to similar competitors as well as nursing home options.

 
cera-mobile.png

Analytics found that there was a lot of mobile traffic, but nearly all signups were happening on desktop. For the redesign, I made ease of mobile signup a priority. 

For visuals, I liked using bright imagery and rounded corners to make the site feel friendly and welcoming. The idea of nursing care scares many retired people, making them feel like they're losing independence -- I wanted this site to make them feel hopeful and energized.

 
cera-laptop.png